Whether you’re looking to create a flyer for an event, party, business, or hobby, we’ve got you covered. Our feature on flyer design and templates covers everything you need—from how to design an awesome flyer from scratch to collections of stunning flyer templates to help you get started fast.

We’ll share a few tips that can apply to any flyer design, walk you through how to use any of the high-quality flyer templates that we regularly feature, and cover the different types of software that can help you tweak a flyer template perfectly!

3 Tips for Designing a Great Flyer

flyer templates

A well-designed flyer grabs the attention of users and is something that people want to grab a hold of – literally.

A flyer is a great way to promote your work, event, or even a business offering. This printed point of contact can help get people excited about something and generate interest. Most flyers aren’t that large, ranging from postcards to small poster size.

  1. Start with a goal in mind: Pick something you want users to take away from the flyer and focus on that. Don’t try to cram too much content into one design.
  2. Design with plenty of contrast: users will often first see a flyer from a distance. Use high contrast elements so that it’s easy to see (and read).
  3. Use high-quality imagery: The image needs to be easy to understand at a glance and help the user connect to the elements in the flyer design. The image should represent what the flyer is showcasing – an event or product or sale.

How to Use a Flyer Template

flyer templates

Using a flyer template is easier than you might think. The hardest part might be picking out a template that matches your style and the content you want to promote on a flyer.

Here’s how you do it:

  • Search for a template in the software you plan to use to create the design. Choose from Google Docs, Microsoft Word or Adobe InDesign options in some of the great template galleries featured here.
  • Once you find a design you like, download the file and open it in the appropriate software. Make sure the size matches your desired print size.
  • Adjust the bleed to your printer’s specifications.
  • Make the appropriate customizations to text and image elements in the flyer to make it your own.
  • Output the design and package according to printer specifications. (This will likely include a bleed and CMYK color processing.)

Google Docs, Word, or InDesign? Pros + Cons for Flyers

flyer templates

What software should you use to create a flyer design?

The most common tools include Google Docs, Microsoft Word or Adobe InDesign. The best option for you is probably the tool you are most comfortable with and have access to. Here are pros and cons for each tool when it comes to flyer design.

Google Docs

Pros: Free, cloud storage included, robust text processing, user-friendly, easy to share

Cons: Mostly used for word processing, limited number of templates available

Microsoft Word

Pros: Common software that most people know how to use, plenty of free and premium templates available, plenty of export options for printing

Cons: Mostly used for word processing, paid tool that you have to buy, design tools can be limited and somewhat clunky

Adobe InDesign

Pros: Tool made for printed design projects, robust features for design manipulation, plenty of template options available, easy to export/output for printing, can create multiple flyer designs/sizes in one file

Cons: Paid subscription required for software, can require training for people unfamiliar with Adobe products