A company’s logo is a recognition tool for the public to link their services or products to the company. In other words, it is part of a company’s branding. Without such branding, the public will not be able to differentiate between companies, and therefore unable to expect a certain standard or quality from the company which they interact with. A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organisation, which inevitably promotes the company on a sub-conscious level.
The logos of established brands such as Apple and IBM are iconic now, they can easily be identified and are known worldwide. However, they started out looking very differently, their logos were clip-arty, low budgeted and generally low quality. With time and the development technology, they have shred their extra weight and evolved into aesthetically pleasing logos. This is all down to the legendary artists such as Paul Rand who mastered brand identity design.
Stock Logos has compiled a list of first logos of popular brands of Apple, Canon, IBM, Microsoft and more. Check them out below.
Sources: digital synopsis, list25.com, Hongkait.