Developed and launched by Heimat Berlin, the typeset uses original graffiti scrawled on the Wall during its 28-year history.

A new typeface has been launched to commemorate the 30th anniversary of the fall of the Berlin Wall. Designed and developed by creative consultancy Heimat Berlin, the Voice of the Wall typeface allows users to create their own messages with real graffiti found on the Wall.

Photo courtesy of Bundesarchiv.

A canvas for discontent

From its erection in 1961, the surface of the Berlin Wall became an attractive canvas for those voicing their discontent. Artwork and graffiti covered the western side of the Wall, while the heavily guarded eastern side remained blank.

Some of its most famous adornments include “My God, Help Me to Survive This Deadly Love” (also known as the “Fraternal Kiss”) by Dmitri Vrubel (pictured above), and “Detour to the Japanese Sector” by Thomas Klingenstein, which still stand today among the otherwise disassembled Wall.

Creating a connection to the Wall

The process of photographing still-standing parts of the Wall, selecting and cutting letters for the typeset took around three months, according the CCO for Heimat Berlin, Matthias Storath.

“We had literally hundreds of graffiti examples to photograph and digitise,” he says, “there are four different versions of each letter, which means no message is the same.”

The effect is a mismatched alphabet that produces different results each time. This gives, according to Storath, a better connection to the wall and the original creators themselves.

“This graffiti was there, is there in some cases, and this wall existed. We thought this was a better way to connect to what happened than if we just used documentary materials, for example.”

Telling the story of what happened

The typeset was created for The Cultural Heirs, a non-profit street art organisation that works to prevent violence, promote integration and fight against discrimination and inequality. It is part of a wider campaign, which comprises a film and various other print and online assets.

Storath says the intention behind the typeface and wider campaign was to explore “what the Wall could still tell us today”.

“We thought of the Wall as more of a witness,” he says. “It was built by humans, and it tells the story of what happened.”

By using this typeface, either by downloading it or using its online generator, the team hope to foster not only a deeper understanding between users and the Wall’s history, but also between users and present challenges to freedom.

“Information travels so easily on the internet now, but creating an actual connection can be difficult,” he says. “By bringing back this ghost, we hope to show people that there really was an object that divided the world.

“And we show them that everything you do, literally in the case of this typeface, can be a message for freedom now.”

Acting as a reminder for the present

Storath says there is still more to be done with the typeface in the future. Currently Heimat Berlin are encouraging users to share their messages to the world, and the team hope to eventually collate these Wall-inspired messages into a book that can be sent to leaders around the world.

Beyond this, the team also intend to create social media platforms that will enable people the “read the Wall”, by digitising many of the pictures they took in the initial stages of creating the typeface.

Meanwhile, it will help the wall become part of wider political conversations “by acting as a reminder of what can happen”, according to Storath, who wants the project to have an enduring legacy and says: “A campaign is nothing if it starts today and ends tomorrow, so we have a lot planned for its future use.”

 

Source: Design Week

When you are creating amazing designs or trying to market your brand, the last thing you want is people straining to read the words on your blog or web content. The search for stylized, readable fonts has led to some confusion between two terms: legibility and readability. Legibility, when applied to a typeface or font, concerns the design and the shape of the letters, which are called glyphs. If something is legible, the individual letters are easy to differentiate from one another. Readability has to do with the arrangement or typesetting of the font that makes it easy to read. This article will show the difference between the two and how they apply to various fonts so that you can choose the best typeface to promote your online presence.

Typography terms made simple.

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Remember key typography concepts

Grab this handy cheatsheet summarizing some of the most important typography terms.

What Makes a Font Readable?

There are several factors included in the readability of a font or typeface. Those are type size, type case, leading/line spacing, color/contrast, and line length.

Type Size

The size of a font greatly affects readability. This is why titles and headers use larger lettering and sometimes different fonts than for body text. The eye can rapidly skim the page and read the basic gist or thesis. Some typefaces that are barely readable in smaller fonts are easy to read in larger fonts. Depending on your audience, you may need to change the size of your font. Children or elderly people may require a larger font for easy comprehension. Book fonts, such as Times New Roman, are already sized for the best readability.

Type Case

Sometimes, type case, meaning whether the letters are capitalized, can greatly affect readability. People often find all caps easier to read than sentence case, where only the first word of a sentence is capitalized. Some display fonts are specifically intended for all caps.

Leading/Line Spacing

The spacing of lines and paragraphs is a factor. If the lines are squeezed together, this will limit the reader’s ability to distinguish words and ideas. Wider spacing, when used within reason, tends to contribute to greater readability.

Color/Contrast

Sometimes people enjoy having dramatic contrast between their web font and the background. However, you may have noticed that websites which have white text on a black background are considerably harder on the eyes than black text on a white background. There are a variety of contrasts like this onethat can work to enhance readability rather than hinder it.

Line Length

Margins on a page make it so that the page looks less crowded. In the same way, shorter lines with more space around them make your web page look clean and readable. 65 characters is considered ideal.

What Makes a Font Legible?

The factors of legibility include the x-height, the width, the weight, the stroke contrast, counters, serifs, and design traits.

X-height

The x-height is how ‘tall’ the lowercase text is in proportion to the capital letters. If the text is very short, this will tend to make it harder to distinguish between glyphs, inhibiting legibility. This font has higher x-height, which will make it more legible in general.

Width

Width is self-explanatory. Glyphs that are extremely narrow in proportion to their height are hard to differentiate. Some fonts are deliberately narrower. These are fonts that might work better as header fonts for a stylized title or logo. Otherwise, typefaces should be average in width for the greatest readability, like this one.

Weight

Bold, heavy-weight text commands attention. Bold text is all right in small amounts, but large amounts are hard to read. By contrast, very light fonts are problematic for people with vision problems. Having a balanced weight, like with this font, is extremely important in order to enhance legibility. Fonts known as book fonts are created for this purpose.

Stroke Contrast

Fancy typography tends to have a lot of stroke contrast. This means that the thin part of the strokes are considerably different than the thick part of the stroke. This Calligraphy font is one example. The less stroke contrast you have, the more legible your web content will be.

Counters

Counters are the spaces within letters, such as the circle of contrasting color inside an ‘o.’ Typefaces with very little space can reduce legibility.

Serifs

This factor is divided into two categories: serif and sans serif, meaning without serif. A serif is a projection on a letter that finishes the stroke. This is used in fonts such as Times New Roman and other old-style fonts. The way serifs affect type legibility is highly dependent on what the reader is accustomed to, which will vary depending on the country. In the US, serif typefaces are more common. Note the contrast between this serif typeface and this sans serif typeface.

Design Traits

Ornaments like curls and special design traits may look interesting, but they can inhibit legibility. The more elaborate the design traits, the more difficult your typography will be to comprehend, such as in this example.

What Type Should You Use?

Your styles will depend on your needs. There are times when a more dynamic, dramatic style may work better for your design plans. Display typefaces, which are usually used for titles or logos, can be larger and therefore more stylized. Body typefaces make up the greater part of what you are trying to communicate. You will want these to be as readable and legible as possible.

To summarize, how can you create designs with greater text readability?

  • Increase type size for your audience
  • Have a reasonable amount of space between paragraphs and lines
  • Pick contrasts and colors that are easy on the eyes
  • Keep line length to about 65 characters

How can you create designs with greater legibility?

  • Increase x-height
  • Proportion text width to height
  • Moderate text weight
  • Use stroke contrast carefully
  • Increase counter space
  • Use serifs (for the US)
  • Choose design traits carefully

Sometimes, all you need to promote better communication and interest in your brand or designs is better readability or legibility. Utilizing this information, you can decide how best to reach out to your audience with powerful, legible and readable content.

 

Source: Creative Market

The design was conceived as part of the roll out for cat food subscription brand, Smalls.

A new font, which aims to convey cats’ sense of “playfulness”, has been unveiled.

It is part of a campaign for Smalls, a high protein natural cat food subscription service based in New York.

Miles Barretto, lead designer at Smalls, says that he wanted the font to “create alternate characters that would surprise and delight”.

Working with the Oslo-based Good Type Foundry, Barretto researched cats and their movements for the design.

“The one reference that stood out the most and inspired the font was how cats use their body as a form of communication,” he says.

Using the upper case font Adieu as the base, the designer looked at how these movements could be incorporated into the font.

Of particular interest was the cat tail, which has weaved its way into the font’s design.

“When a cat is interested, a slight hook is formed at the tip of the tail,” Barretto says. “If we look at the characters U and E, you can see similar hooked tips that break out of the ascender and descender.”

A similar “playfulness” can be seen in the M and O characters.

Feline movement also inspired the brand’s packaging, whose aesthetic is an attempt to reflect the “cat-like behaviour of ‘nudging’”.

The packaging looks to “shift the aesthetic that is commonly seen in conventional cat food”.

The design was part of a wider effort to create “surprise and delight” within the brand, according to Barretto.

A zine, Small Talk Magazine, will be launched as a print accompaniment to the brand’s blog.

With a “vibrant” and “playful” colour palette, the plan is to include customers’ cats into photo shoots in the hopes of “creating an open opportunity”.

Barretto says that the zine “allows our community within Smalls to feel like not only are they heard but also their cats are being celebrated”.

It is also an attempt to “create a more holistic experience” for their content, Barretto says.

“We can also include it in their shipment as a surprise add-on,” he says.

The subscription service launched in the summer, while the font as well as a zine will be published this month.

 

Source: Design Week

Hewlett-Packard Logo

Global companies market their products or services in a strategic way. But a common feature of all such enterprises is that their logos are unique and memorable. In fact, many such logos have become part of cultures. Hewlett-Packard logo was redesigned to give it a memorable and minimalistic look.

Most of the global companies have redesigned their logos. They do this to make their brands consumer-friendly and in sync with the changing times. Such companies understand that they need to rebrand their business in order to sell products to the new set of audience. It is extremely important that a redesigned logo is as effective for a company as the old logo was.

For example, Pepsi logo was redesigned many times to be in line with the new desires of the next generation of consumers. Sometimes, companies want to redesign a logo to make it more acceptable. Many other companies make it a point that they recreate their logos from time to time. They want to create a simple logo that can catch the attention immediately when people are busy with their lives. Hewlett-Packard logo is amongst such business symbols that was redesigned by the company keeping the new customers in mind.

When HP [Hewlett-Packard] launched world’s thinnest laptop model Spectre 13 this year, it got quick attention for two major reasons. First for it being only 10.4 mm thick and second for its new sleek logo. However, while customers were expecting the company to come out with something extraordinary on technology department with the new line of laptops, they had no idea that the company created a new logo for the laptop model.

Redesigning an old logo is risky in most cases. People generally feel emotionally attached to old logos and symbols. However, the gamble paid off for the Hewlett-Packard. People soon started liking the logo and talked about the stunning impact the recreated Spectre logo made on them.

But this is not the only company which took risk of redesigning an old logo. In fact, almost every global business from Instagram to Microsoft, all recreated their logos at some point of time.

There may be many reasons behind getting rid of an old design. But main reason is that the times change. With the time, the customers’ habits also change. Their preference for designs also do not remain the same as it was a decade ago.

Moreover, a company itself has evolved a lot over the year. So, if a company has added more products or services, it would like to reflect the development in its logo. If you compage famous logos, before and after, you will surely be impressed with the redesigned logo. This is because a lot of thinking, planning and research goes in giving an old logo a new look, keeping its originality intact.

The company redesigned its conventional logo especially for the new Spectre laptop model with a purpose. It wished to project a new brand image in target market. Also, since the new laptop was marketed as world’s thinnest laptop, the company thought it fit to launch the device with a sleek looking new logo.

Take a look at the Spectre 13 logo

Spectre 13 logo

Here Is The Traditional HP logo

A deeper look at the new logo reveals that it is in fact a strategically tweaked design of the company’s traditional logo. Let’s discuss the logo in detail:

Traditional HP logo

Created On Minimalistic Design Principles

As you can notice, the new Spectre 13 logo is a minimalistic design. Minimalistic graphic design is the latest fad amongst graphic designers. This design trend implies that bare minimum design elements that should be retained in a design to convey a message. Therefore, all extra colors, lines, symbols, images, shapes, etc. should be ruthlessly removed from a logo design to give it a simple but sophisticated look.

Design Principles

Minimalistic design is a new fad in the graphic design world. This design trend continues to be favorite of the designer. This is because graphic designers want to create as simple designs as they can. They understand that designs must be conveying a message instantly to the target customers. This they can do by creating simple but eye-catching designs.

In making a design minimalistic, a graphic designer gradually eliminates all the unnecessary elements. Only those elements of colors and typefaces etc are allowed that are enough to convey a brand message.

In the new Hewlett-Packard logo, the old style of letters h and p has been redesigned under minimalistic principles. Now these letters are in the shape of simple broad lines, giving the impression of h and p letters. So, since the new style of letters is conveying the message, the designer removed the old letters.

HP’s Spectre 13 logo also adheres to these minimalistic design principles. The new logo has four simple strips that, instead of spelling out company name, give a hint of the name. The letters h and p of old logo are non-existent in the Spectre 13 logo. In the new logo, old letters have been transformed into individual four strips of varied lengths. This logo is an excellent example of how you can improve typography in your designs.

The four strips spell out company name and message without putting doubts in viewers’ mind. People are already familiar with old HP logotype that had company name in sans-serif typeface.

Memory of the old logo helps them to equate the new four symbolic strips with the company name. They can quickly recall the brand name by glancing at the strips. This shows that for turning conventional logos into modern minimalistic and simple designs, the designers do not have to make drastic changes. Instead, they just need to remove unwanted elements and tweak the design a little.

HP logo

There is yet another aspect of the Spectre 13 logo worth noting. The typical slant of the letters in conventional HP logo continues to be there in the new one. The slant of the strips is the same as of old sans-serif logo of the company. The slant element was retained with a purpose. The distinct slant of the strips reminds audience of the old logo and they can recall the HP brand quickly.

Aimed At Loyal Customers

The new logo addresses loyal customers. The target customers for Spectre line of laptops are the ones who already recognize the company’s technological abilities. They can identify the HP brand by looking at the strip logo. However, fresh customers may take time to be familiar with the logo and associate it with the brand.

Loyal Customers

The Learning Points

Here are some of the lessons that logo designers can learn from Spectre 13 logo redesign.

  • Make sure that the logo is a simple symbol of your business
  • It should not have undesirable colors and typeface.
  • You should recreate your old logo into a sleek design.
  • However, ensure that the new logo is not entirely different than the older one.
  • Your target customers should still be able to identify your redesigned logo.
  • All you need to do is to tweak your logo here and there to give it a refreshing look.
  • Follow some basic minimalistic design principles

Most importantly, keep only those necessary for conveying your new brand message. Design logos in one font and color only as a preference. This is a basic difference between complex and simple designs.

Remember that the need for redesigning a logo often arises usually when a company wishes to make a fresh brand projection in the market.

Therefore, know the brand message first so that you can incorporate and convey it in the logo design while tweaking the elements.

We are sure you will consider these tips when redesigning logos. After all, logos are responsible for introducing your brand to target audience and making a memorable impact on them with a message.

Now, if you are also thinking of redesigning your company logo, you should work on many ideas. But instead of involving yourself, it is better to let professional designers do the redesigning job. Even a better way is to crowdsource your logo redesigning work to Designhill, which is a prominent crowdsourcing site.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1 (888) 765-2908 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

All you need to do is to launch your logo design contest at Designhill site. Shortly, dozens of logo designers will submit their design entries to you. You will have many new design ideas to choose from. In a week or so, you can get your memorable redesigned logo of company. If you do not like the logo, get back your entire money as the site offers 100% Money Back Guarantee.

Conclusion

New Hewlett-Packard logo is a memorable design, which was recreated from its old logo. The new logo design follows the principles of minimalistic design by eliminating unnecessary elements.

Source: Design Hill