Breathe Easy is a month-long fundraiser dedicated to giving people a tangible way to do their bit to save the rainforest.

Designers and artists will unite in November as part of a month-long fundraiser in aid of the world’s rainforests.

Headed by Drool, an online gallery “committed to affordability”, the Breathe Easy campaign has been curated in response to “the drastic increase in human-driven rainforest fires and deforestation globally”.

Design by Harry Vincent. Banner design by Tyler Gross

“People’s feelings can be easily changed when it comes to climate change, whether that’s by reading an article or watching Blue Planet,” says founder of Drool, Alex Liepman, “But few are able to take action. We wanted to offer an easy way for people to make a tangible contribution to the cause.”

The line up for the event includes work from illustrators Marylou Faure and Tyler Gross, and graphic designers Roy Cranston and Harry Vincent. All work involved in the fundraiser is underpinned by themes of “unadulterated nature, evidence of human disruption and juxtapositions of the two,” according to Liepman.

Of the sales, 60% of profits will be donated to Rainforest Trust’s Conservation Action Fund. The remaining 40% will be used to pay artists and designers. Among other projects, the donations will go toward conserving species, protecting indigenous communities and preserving climates and habitats. According to the organisation, the project costs on average around $8,000,000 (£6,200,000) a year.

Design by Roy Cranston

According to Rainforest Trust, on average every £1.60 donated to the cause can help protect an acre of rainforest land. Using this, Liepman and fellow organisers have been able to calculate the number of acres buyers will help by buying prints. Certificates of authenticity, which state this will be given out with purchases.

Breathe Easy follows similar campaigns where activism has channeled design recently. Last month, there were art auctions for climate protesters Extinction Rebellion and to fight against the UK arms trade.

To mark the start of the November fundraiser, a free exhibition and pop-up print shop will be held on October 30 at 71a Gallery in Shoreditch, London.

“We’re trying to give it a little bit more than just an ordinary exhibition, so there will be music and projections as well,” says Liepman. “Hopefully the whole thing will mean people can see right in front of them how they’re contributing to the cause.”

Design by Marylou Faure

Source: Design Week

The annual exhibition sees anonymous designers, artists and illustrators create record sleeve artworks that are then sold for £50 each for a chosen charity, which will be Mind this year.

Secret 7”, the anonymous charity record sleeve sale, has announced this year’s competition, and will see designers such as Morag Myerscough and Yinka Ilori create artwork for London Grammar, The Clash and Jimi Hendrix.

The competition has been running since 2012, and every year invites creatives from across the world to design one of 700 unique album covers.

700 artworks will be designed

A track is taken from seven musicians, and each track is pressed 100 times to a 7” vinyl record, resulting in 700 records in total.

Artists and designers apply to take part, and when chosen, each one designs a unique album cover, resulting in an exhibition of 700 designs followed by a sale.

Sold for £50 each

Each artwork is sold at £50, and all proceeds go towards a chosen charity. This year’s is mental health charity Mind.

The artist and track is secret, so buyers do not know what song or designer they are choosing until they have bought it.

The initiative, which has been running for seven years, has so far raised £175,000 for various charities.

Anish Kapoor, Hattie Stewart and Jean Jullien

The individual songs that are chosen have never before been pressed to 7” vinyl, which is the smallest size of record.

This year’s singles are by musicians including The Clash, London Grammar, Eurythmics, Manic Street Preachers, Primal Scream, Jeff Buckley and Jimi Hendrix.

Artists, illustrators and designers who are contributing this year include Alec Doherty, Anish Kapoor, Conrad Shawcross, Es Devlin, Hattie Stewart, Jean Jullien, Malcolm Garrett, Morag Myerscough, Paul Smith, Studio Moross and Yinka Ilori. See the full list of artists here.


The exhibition will take place 8-23 June, followed by the sale on 24 June, which is first come first served. They will both take place at the Jetty, Greenwich Peninsula, London SE10 0JF. For more info, head here.

Source: Design Week

Some people may consider business cards to be a relic of the pre-digital age now that everyone is easy to find on social media, but the fact is they are still important and relevant in the business world.

A well-designed business card is a tangible reminder of you and your business that is both more personal and effective than simply dropping your Twitter handle into a conversation.

Your business cards provide that all-important first impression for your brand and it’s worth investing both money and time into getting them perfect.

What to Consider When Designing Your Business Card

In these days of cheap outsourcing, it’s easy to go online and find someone to design your business cards for as little as £50 but you’re unlikely to get a particularly professional or memorable result.

Before you go straight out and commission a design, it’s important to put some time into considering exactly what you want.

Information to include:

  • Your name
  • Company name and job title
  • Brand logo and tagline
  • Physical address
  • Email address
  • Website
  • Social media profiles

Other things to think about:

  • The card style should match your brand and industry. Designers and advertising companies should strive for creative and unique cards. Corporate businesses should choose something simpler and professional
  • Consider card size and shape. Cards don’t necessarily have to be rectangular. An unusually shaped card or even a 3D ‘card’ can work well in some industries.
  • Type of cardstock (thicker cards feel more expensive and seem more professional), or consider a different material for something more unique
  • Texture and embossing
  • Typeface, and colours
  • Special finishes such as foil and spot-UV inks
  • Include plenty of white space – don’t cram as much as you can on the card just for the sake of it.

If you’re feeling lost for inspiration, have a browse through some of these unique and innovative business cards that may give you some ideas for your own:

1. Intricate Laser-cut geometric design

Designer Smriti Kariwal designed these laser-cut black business cards for an interior designer. The idea was inspired by a view through a stained glass window and the idea that an interior designer “connects the dots” to make the best use of the available space.

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2. Metal Bike Tool Business Card

This innovative design for bike repair company, Broke Bike Alley, designed by Rethink is cut from metal and includes handy tools for tightening bolts on your bike (or opening your beer bottle!)

metal bike tool business card

3. Sewing Thread Business Card

This card for fashion label Matière Noire Studio was letter-pressed and wrapped with black cotton thread to represent both the natural materials used in garment production and the brand identity. The label focuses on producing sustainable fashion and the brand name means “dark matter” in English. Designed by Burak Kaynak.

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4. Wooden Business Card

This wooden business card designed and printed by Ink Rebels for a tree removal service perfectly represents the nature of the business and the wood grain provides an interesting texture that will make this card instantly stand out from other more standard cards.

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5. Edible Bakery Business Card

These edible cookie business cards were designed by Ashutosh Karkanis for Dizzy Design to promote a bakery and won an international design award in the corporate identity category. The cards were available in different flavours including chocolate and vanilla.

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6. 3D Acrylic Business Card

This 3D puzzle card created for a games designer is designed as acrylic puzzle pieces that can be snapped together to create a useable die. To save space, only two pieces are printed with the designer’s name, email and a shortened website URL, along with a 2D barcode that can be scanned with a smartphone for more contact information. Designed by Sharra Culp and Daniel Marthaler.

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7. Seed Envelope Business Card

This clever business card was designed by Struck for a lawn enhancement company. It looks like a standard business card from the front, but it’s actually an envelope containing grass seeds.

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8. Tea Bag Business Card

This innovative idea from ForthCreative was designed for a freelance English teacher in Buenos Aires. The tea helped to emphasize the “English” theme and made her more memorable than other applicants, helping her to secure work in several English schools.

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9. Yoga Mat Business Card

This business card was designed by Rethink to look like a yoga mat, including being made from foam that could be rolled up.

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10. Thermosensitive Photo Business Card

These polaroid-styled cards, designed by Bureau Rabensteiner for a photographer, were printed with a thermosensitive varnish that turns from black to grey when it reaches body temperature. By simply holding or touching the card, the receiver is able to create different effects and designs.

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11. Cargo Box Business Card

This pre-folded business card designed by Eduardo Quadra and Eduardo Araujo for Tam Cargo replicates a cargo box once pressed into its 3D shape, right down to the brown cardstock and breakable warning logo.

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12. Folded Mouth Business Card for a Dentist

This foldout business card, designed by Hobby Creativos for a dentist replicates a patient’s mouth and displays a full set of teeth when opened out.

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Source: Onextrapixel

The importance of a logo can never be overstated. A logo is what gives your business its identity. Branding guru David Brier reminds us all that “one of the first items prospects will see, besides your name, is your logo.”

Every business, be it big or small, needs a logo for recognition and establishing an identity. However, not every business gets it right. There are some common mistakes we commit when designing a logo.

These mistakes cause us not just embarrassment but loss as well.

Have a look at six logo design mistakes committed by designers and business persons that cause logos to fail:

1. Having too simple or too complex designs

It’s true that simple logos are more memorable, but times are changing and so are logo requirements.

Today’s logos are conceptual and unique. A burger joint does not necessarily need a burger in its logo to make a point. Logos can be abstract. However, being too abstract or complex can also backfire.

If your logo is too abstract and hard to understand it will not be able to leave its mark.

Have a look at Nike’s logo, which according to this study is the most recognised logo in the US. It’s very simple, and though not related to the nature of the business, does the job well.

Source: Wikimedia

Shy away from having logos that are too complex. Logos with a lot of details are not only hard to recognise and remember, but also difficult to print.

Common mistakes:

  • Having too simple designs.
  • Having too complex designs.
  • Having designs that do not print well.

2. Going for cheap choices

There are many websites providing logo designs for free or at cheap rates. These cheap jobs can end up being more expensive in the long-run. Business owners often shy away from investing in a logo, which is a mistake that can cause a business to fail.

If you’re not an expert at logo designing, then it’s better to hire a professional. Some ‘tutorials’ may make the job look easy, but you’ll not be able to take care of the nitty gritty.

Remember, you only get what you pay for. You should be willing to spend a good amount of money to get a quality logo.

Logo tutorials and templates only give you limited options, and lack creativity.

A good logo costs around £150 on an average. But, how much you pay is never a guarantee of a good logo. The London 2012 Olympics logo cost over £410,000 but was a massive failure.

Common mistakes:

  • Using online tools to design.
  • Designing yourself.
  • Getting it done by an amateur.

3. Using poor quality images

It’s important to use high quality images when designing logos to ensure quality reproduction and printing. Since logos are used everywhere (web and print) and in different sizes, image quality is of paramount importance.

The best solution is to use vector graphics. They’re created by using tools such CorelDraw and Adobe Illustrator, and are presented using mathematically precise points.

On the other hand, the alternative is JPEG images, consisting of pixels. These images are usually of low quality and can cause the logo to look imperfect or cheap if printed on a large banner.

Since visual consistency is important, the quality of the image needs to be paid attention to.

 

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Common mistakes:

  • Using raster images.
  • Using images with watermarks on them.
  • Using images that lack consistency when printed.

4. Neglecting the brand

It’s important to keep the brand in mind when designing a logo. Remember, you’re designing for your client and not for yourself.

You must speak to the client before getting down to logo designing. Ask questions and be on the same page regarding everything from color selection to brand positioning. Requirements should be clear and ideally in writing.

 

adidaslogo

 

Adidas’ logo is designed like a shoe, with a unique font that helps position its brand.

A logo is more than just an image. It tells a story and must be able to effectively communicate your client’s USP.

Common mistakes:

  • Not understanding the client’s target audience.
  • Not understanding the brand position.
  • Not speaking to the client.

5. Using too many effects

It’s important to have colourful logos, but overdoing it can backfire. Some of the most famous logos are actually in black and white (Nike, Apple etc). However, in certain cases colours are of importance.

For example, if you’re creating a logo for a restaurant you should select red, yellow, green or orange since these colours are believed to induce hunger. McDonald’s seems to be doing it right.

Also, at times the colours you can use may be limited due to client’s requirements or the theme.

In case your client requests specific colours, make sure to present them in a way that looks appealing to the eye. A good example is the Olympic rings that include five colours in a neat manner.

On the other hand, the uses six colours but in an untidy manner. In addition to this, you should also avoid using filters and multiple fonts. It’s wise to stick to one professional font.

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It’s important to design a logo that looks good in monotone as well since logos, even if made in colour, may be presented in black and white as well.

Common mistakes:

  • Using too many fonts.
  • Using too many colours.
  • Using different filters.

6. Copying other’s ideas

While it’s okay to be inspired, blatantly copying someone else’s idea is not only a crime (Sony Ericson vs Clearwire Corporation being an example) but also one of the major reasons why logos fail. Also, if your logo resembles someone else’s logo it would not be able to connect with the audience.

Sit down and research well. See what’s working and what isn’t working, but never go for fads.

logo_4

You should design an evergreen logo since replacing or changing logos is considered unorthodox, especially once a logo is established. A lack of research can cause you to produce poor quality logos.

Common mistakes:

  • Going for trends or fads.
  • Getting too inspired by others.
  • Not researching enough.

Logo designing requires time, effort and money as well. Make sure to put in all three and you will get good results.

Source: The Next Web

One of the most striking and technologically intriguing British cars has undergone a thorough makeover at the hands of Selfridges.

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The EV3 is an electric trike made by British manufacturer Morgan. The Worcestershire-based firm is better-known for its four-wheeled sports cars, and more recently its conventional petrol-powered 3 Wheeler trike, but electric vehicles are destined to become a bigger part of its future thanks to government investment.

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The ordinary EV3 has been taken and built on by the fashion-conscious designers at Selfridges

Dubbed the UK 1909 Edition, the Selfridges special is the result of a creative partnership between Morgan and Selfridges. The car is even more eye-catching than the “ordinary” EV3, thanks to its dual headlight configuration (the standard car has one, asymmetrically mounted) and comprehensively overhauled design. The UK 1909 Edition is more reminiscent of the historical aesthetic of Selfridges rather than the more modern branding, but it’s clear that the target is young, fashion-conscious buyers.

In terms of driving, the Morgan EV3 promises buyers an exciting experience. A 0-62mph time of under 9 seconds will feel quite startling that low to the ground, as will the top speed of 90mph. Low weight and good aerodynamics are what you need when you’re running on battery power, and that’s exactly what Morgan’s battery-electric EV3 delivers.

Under the skin is a 46kW electric motor powered by a front-mounted 20kWh lithium-ion battery. And with a kerb weight of about 500kg it will cover 150 miles between charges, though probably not if driven to its limits

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There’s little else like it on the road, either here or anywhere else on Earth

The weight of the battery is partially compensated for with the use of carbon-fibre for the bonnet, tonneau, side pods and apron. Meanwhile, the rest of the body is still built around an ash frame.

“I had to find a solution to the hole at the front that taking the engine out leaves,” says Wells. “I’ve always been interested in Thirties aero-engined cars like the Napier Railton, so used those as inspiration.”

Those front fins help cool the battery and the side pods feed air into the rear to cool the motor. Plus, Wells has given it a lower bonnet cowl and faired in the wishbones to make it more slippery through the air.

Inside, the EV3 largely follows the pattern of the petrol version, but there’s a proper Lucas magneto switch panel which is in keeping with the electric power.

Recharging off a 13-amp household supply takes about eight hours, but fast charging brings that time down to just over an hour.

There are two modes: Normal which restricts the top speed, increases the regenerating braking and limits acceleration, and Sport “which is the full beans,” says Wells, who also claims it “drifts forever”

Source: The Telegraph

Of all of the outlandish and amazing artwork that Surrealist Salvador Dali produced during his lifetime, perhaps the most unique and unlikely of them was his partnership with Walt Disney.

Yes, Disney – the man responsible for beloved characters like Mickey Mouse and Donald Duck – not only worked together with the eccentric Dali to create the animated short film “Destino,” but the two developed a lasting friendship.

The Dali Museum and the Walt Disney Family Museum are inviting guests to explore this eyebrow-raising alliance with its “Disney and Dali: Architects of the Imagination.” The show will run from July 10, 2015 to January 3, 2016 at the Disney museum in San Francisco, California, and from January 2016 to June 2016 at the Dali museum in St. Petersburg, Florida.

The exhibition is a multi-media adventure, using original paintings, story sketches, archival film, photographs and more to show the artistic prominence of these vastly different icons, as well as how they partnered together for a project and came away as friends.

Despite their differences, these renowned visionaries had much in common (aside from impressive mustaches). As the Huffington Post points out, Disney, born in 1901 in Chicago, and Dali, born three years later on May 11 in Catalonia, both began drawing at an early age. They both became innovative promoters with limitless imaginations that blurred the lines between dreams and reality.

These two minds came together while at a party at Jack Warner’s house (of Warner Brothers Studio) in 1945. Disney and Dali began talking – Dali considered Disney a Surrealist, and Disney was intrigued by the artist’s autobiography – and the two decided to create a film together. In 1946, Dali would visit Disney Studios, and in eight months, created 22 paintings and more than 135 storyboards, drawings and sketches. About 20 seconds of animation were created as well.

Unfortunately, destiny intervened in the form of post-World War II changes and other commitments, and the project was shelved. Five decades later, Disney’s nephew, Roy E. Disney, was inspired to complete the project while working on “Fantasia 2000.” With the help of three-dimensional computer technology, “Destino” was released in 2003, kept as close to the original vision as possible.

The film – a short six minutes and 40 seconds – is the story of Chronos, the personification of time, pursuing a mortal woman. No dialogue is spoken. Instead, only the yearning Mexican ballad, titled “Destino,” by composer Armando Dominguez accompanies this blend of Disney animation and Dali artwork. The original segment of animation is included, seen about five minutes into the film featuring two tortoises.

Of course, Disney and Dali had different views of the plot. Dali called the film “a magical exposition on the problem of life in the labyrinth of time.” Disney, however, decided it was “a simple story about a young girl in search of true love.”

Upon its release, “Destino” received several accolades, including an Oscar nomination for Best Short Film (2004) and a Certificate of Merit from the Chicago International Film Festival (2003).

Source: Park West Gallery

Picking colours for your logo is not just an artistic decision based on personal preference. Different colour elicit different psychological responses that impact on consumer behaviour.

If you own a colour in your industry, this colour will symbolize your product. This can act as a great identifier. For example, if you sell physical goods, your packaging will stand out from the competition.

WHERE TO START?

Colours aren’t tied to any particular industry. Though some may be better suited for some services/products than others. You should aim to pick a colour that will represent your brand’s personality best. One that will give your customers the right impression the first time they see it.

You aren’t limited to one colour. Some brands like eBay choose to go with many colours to represent variety — but you can also choose a couple of colours that work well together.

Consider differences in cultural interpretations of your colour. For example in the Western world, white is considered the colour of purity and peace, however, in some parts of Asia white is the color of death. Make sure the color you select will give the right impressions in the markets you’re present in.

Pick a colour opposite to that of your main competitor. The colour of your main competitor is probably the most important point to consider. If you’re the first in a new industry or market segment, then you have first picks. Choose the colour that represents your product and its personality. If you’re second, then that first choice may already be taken. Instead of picking the same or similar colour, pick the opposite. Pick blue if your competitor has red, pick purple if they have yellow, etc. A brand’s strength lies in its ability to stand out. Picking the same colour to that of your key competitor makes you a me-too product. Instead, you want to separate yourself from the competitor, you want to show that you’re different.

Have a look at this infographic which explains the theory behind picking a colour for your logo:

Source: digital synopsis, usability post.

There are over 1 billion active iPhone users currently in the world and most of them, if not all, have taken advantage of the device’s iSight camera optics function. From shooting everyday occurrences to award-winning images, the iPhone makes for an excellent camera that can conveniently travel with you anywhere you go — it allows anyone to simply point and shoot some truly serendipitous moments without having to lug around an expensive DSLR. It also comes as no surprise why the iPhone Photography Awards (IPPA) is on its ninth annual competition with thousands of photographers from 139 countries having submitted their works. Recently, winners from categories such as still life, animals, people, food, portrait and more were carefully chosen for the 2016 contest. First place went to Siyuan Niu of China for his stunning, Man and the Eagle photograph.

 

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Source: Hypebeast

The short tells the story of a boy who rather spends his time indoors playing video games instead of discovering what’s waiting in front of the door, One day his Mum decides to get a little surprise for her son, which makes it hard for him to concentrate on his video game.

“The Present” was released by Frey in 2014, and has won nearly 60 awards, propelling the four minute animated short to viral status with over one million views on YouTube, in recent weeks.

Frey’s talent in translating what was a comic to the screen captured the attention of Disney in 2014. Frey now lives in Los Angeles and has worked as a part of Disney’s talent development program. The animator took part in the production of the film “Zootopia,” and is now working on animation for the upcoming film “Moana.”

Take a look at the video:

Source: Today